I Do Windows

Ebay’s “Shoppable Windows”

Posted in Fashion 49, Retail News by Arcadia on June 7, 2013

ebay

If you are in the New York City area on June 8th thru July 7th, then go by one of these four locations to view Ebay’s interactive windows:

  • 175 Orchard Street
  • 154 Spring Street
  • 7 w. 18th Street
  • 30 Gansevoort Street

Ebay will be covering up empty storefront windows with “shoppable windows”.  The interactive windows will allow shoppers to purchase items from Kate Spade’s Saturday collection.  You will order the items on the big screen and have them delivered to you within the hour. The customer pays the delivery person with a Pay-pal credit card reader.

This is one way to connect your brick and mortar store with the digital world!  I’ve always told students that you should treat your windows as another sales tools.  Ebay now proves it!

Read the full story here.

 

 

[FASH 49] More photos of student’s displays

Posted in Class Group Projects, Discuss This Display, Fashion 49 by Arcadia on June 7, 2013

Here are the rest of the photos from various weeks throughout the semester of the visual merchandising class:

fash 49 - wedding display

Wedding theme: This display from Group 2 was too pretty for words!  All of the flowers were hand-made!

fash 49 - sports display

Sports theme: Group 1 did a fantastic job with their Men’s Health display considering the bad shape of the shelf unit.  They literally transformed it!  The stack of chairs on the side are helping to hold it up (lol)!

fash 49 - tory burch display

Fashion Designer theme:  This Tory Burch display is another example of how a few dollars and a lot of man hours can go a long way.  The fabulous floral logo was all done by hand! – Group 4

fash 49 - the blonds

Fashion Designer theme:  Here’s a table display in progress from Group 1.  That bust form is amazing, it is almost an exact replica of what The Blonds created for their runway show!

fash 49 - LUSH display

Green/Eco-friendly theme:  Here’s a completed cube presentation from Group 5.  I love that they chose to provide signage above the display and not just on the table.  It frames the  presentation and makes it complete.  I could see this in a LUSH store for sure!

fash 49 - mardi gras

“Pick a City” theme:  This was such a fun display from Group 4!  Pick a city meant the teams could choose any city they wanted to build a display around.

fash 49 - Katy Perry

Music theme:  Group 1 had the challenge this week of working on the beaten up shelving unit, but the way they transformed it, you can hardly tell!  This was a delicious display ,and notice the under-cabinet lighting they provided.   A very important and good detail!

fash 49 - green display

Green/Eco-friendly theme:  This was the best window display this semester.  Group 2 reused a few flowers from their wall display.

fash 49 - coachellafash 49 - coachella

Music theme: This Coachella display was perfect, from the lights they included around the ferris wheel backdrop, to the floral headband – Group 2 – I loved it!!!

philip treacy

Fashion Designer theme: Here’s another window that impressed.  Group 6, which were on a British kick for the class :),  chose famed milliner Philip Treacy as their designer to highlight.  Each student hand-made a hat to display in their overall design.  The big flower arrangement you see is a hat as well!

There were so many other projects that were good, but these are a few that really stood out to me.  They all learned that display work:

  • Is not easy!!!
  • Requires everyone’s assistance the day of installation
  • You eventually have to settle on an idea and get to work
  • You need to be organized and allow time ahead of the due date to purchase materials/supplies
  • Paint needs time to dry  – or else you get it everywhere!
  • Conditions are not always ideal, but you gotta deal with it and move ahead
  • Sometimes you gotta improvise
  • No one sees your mistakes unless you point them out
  • COMMUNICATE, COMMUNICATE, COMMUNICATE with your team!

Like I said before it was a great semester and I am so proud of the work my students have produced, you guys ROCK!

FASH 54A I haven’t forgotten about you guys.  I will be posting your fashion editorials and advertisements soon.  It’s just  A LOT of photos and model release forms to sort through.  But in the meantime I will post the photos from your very first project, where you had to “re-style” yourself in whatever outfit you choose to wear to class that day – remember that?  I know some of you are cringing right now (lol)!  I promised you they wouldn’t be seen by anyone else but me, but some of you did fabulous work that should be seen!

[FASH 49] – Final Group Projects

Posted in Class Group Projects, Discuss This Display, Fashion 49 by Arcadia on June 4, 2013

Each week students were tasked with designing and installing displays according to a theme I provided.  This semester’s class was larger than usual.  I had 52 students!!  Many hands do make for lighter work, but it can also get really crowded in our small classroom with everyone working on either a:

  • Window display
  • Cubes (had to present twice)
  • Table display
  • Wall display
  • Shelving display

Here are a few pictures from some their work:

rimmel display - fash 49

This is actually a display from Group 6.  It was the first week group projects launched.  The theme for this week was POP CULTURE.  I thought it was so clever that they used three very distinct time periods that Britain is known for – the Mod 60s, the Punk era, the Royals, which is reflected in the decoupage of their hand-made blocks inside the cubes.

group 6- fash 49

 

 

 

IMG_0686

The above display is from Group 2.  Their cube display for POP CULTURE week was inspired by the artist Yayoi Kusama as you can see in the book cover of Alice’s Adventures in Wonderland.

 

 

group 4 - fash 49

Up above, Group 4 also looked to Great Britain for inspiration in the iconic image of the Beatles crossing the street. They actually continued the street on the table!  Nicely done!

IMG_0690

 

 

 

studs - fash 49

Group 1 looked to the current fashion trend of studs as their POP CULTURE inspiration!  I loved everything about this display, it’s nicely balanced, clean, and they cross-merchandised.

studs - fash 49

Considering all the displays shown above was everyone’s first time at doing this type of work, I must say I was impressed!  Students are required to provided all materials and merchandise themselves, they get no outside help, besides each other!  Is it tough to work this way?  YES, but in the world of display one of the first things you must learn and really need to be is RESOURCEFUL.

Throughout the weeks I saw many groups recycling materials and props into other displays – without me having to tell them, they automatically realized that is basically what display is all about!  Stores don’t have unlimited budgets to spend on one-off props, so how do you take what’s used and make it look new again.  If you can do that you will have a long and prosperous career as a display artist!

In my next post I will show more photos of student group projects from the other themes of:

  • Holiday/Wedding
  • Sports/Music
  • Fashion Designer
  • “pick a City”
  • Green (eco-friendly)

FASH 49/FASH 54A – We made it to the end!

Posted in Fashion 49, Fashion 54A by Arcadia on June 4, 2013

Hello Everyone,

Well the semester is over and what a semester it has been!  A big thanks to both my fashion classes (Visual Merchandising – FASH 49 and Fashion Styling – FASH 54A) for sticking by me this semester; for those who do not know, I became extremely ill for almost most of February, and I’ve been playing catch up ever since then.  I had to cancel classes, or call in a substitute, and even teach while sick, but you stayed with me and didn’t drop my classes, THANK YOU!

Final grades are already posted and as always please contact me at school if you have any questions or concerns regarding the grade you earned.  I think most of you will be happy with your grades as the talent was exceptional!  My next post will be showing some of the work from both classes.

I wish you all a wonderful summer break!  I will be teaching summer school in the construction program.  I’m sadden by the fact that some of you will no longer be by students, as there are no more classes I teach for you to take.  Please keep in touch and let me know what you are up to, and “friend”me on Facebook if you like.  I use Facebook predominately for work and school and I am connected with many of my past students.

See you in the fall!

Thank-you-post-it

 

Window Dresser v. Fashion Stylist

Posted in Fashion 49, Fashion 54A, Fashion Styling, Learn from the Pros by Arcadia on January 31, 2013

Lately students have been asking which of my two classes should they take?  They can’t decide if they should focus on visuals or styling?  I scratch my head with a bemused look and say why not do both!?!

Some give me an incredulous look and say, “really?”   I reply, “think about it, what’s the difference, between the two jobs?”

A visual person is a stylist ,and stylists do visuals.  I guess most people never really thought about it, but it’s true.  It’s how I can teach both subjects – the skill set is interchangeable.  If you can dress a mannequin, you can dress a model.  If you can prop a window, you can prop a set.  Both employ the principles of design, take loads of creativity, and are hard work.  Sure there are some differences to working in a store, as opposed to a photo shoot, but we are all cut from the same cloth.

I’ve had a few arguments with myself trying to decide which is harder, visuals or styling?  Sometimes visuals win the argument, and sometimes styling.  When doing a store, it’s very physically demanding, but there’s fewer people I have to deal with, as I change out mannequins, set-up interior displays, or do floor sets.  I oftentimes, just follow my store directives and do my thing!  When styling there’s a lot of people on set, but the atmosphere is very fun, jobs are almost always catered, it’s not too physically demanding (unless you are a prop stylist, and working with big items), and you get to play with clothes all day.

Which is more fun?  Only you can answer that.  I don’t really like styling as much as I like building and making things, so visuals win out for me every time!  Yet visuals can get boring if you work for a chain retailer, because you don’t get to be as creative as the old days.  Now you just follow a store directive and almost everything is sent to you to assemble and install.  Freelance projects is when you get to use your own ideas.

Styling still requires your creative skills, as the client is looking to you to bring their idea to life – so this can be really fun!

You will find that lots of visual folk, freelance as stylists, or are repped by an agent for styling work, and some stylists also do the occasional window.  You should too!

bracelets_on_display

Is this a display of bracelets in a jewelry case at a store, or was this image ripped from a magazine?

makeup_plate

Is this a makeup display in a cube at a store ,or was this image ripped from a magazine?

For both images above does it matter?  They could have easily been created by either a visual display person or a fashion stylist!

(images via Pinterest)

 

FASH 49: Store Design

Posted in Store Design by Arcadia on January 31, 2013

Last week in class the lecture was on Store Design, and why it’s so important to a store’s brand identity or the image they wish to project.  I know the lecture took the whole three-hour class time, and I hope I didn’t bore too many of you, but once you see a store design done really well, then you understand it’s importance.

Such as this picture.  When I saw this, I immediately thought, “Now that makes a statement!”

circles_rectangles

These individual shadow boxes would be fun to dress!

(image via pinterest)

Tagged with:

How to tie a bow tie

Posted in Fashion 49, Fashion 54A, Learn from the Pros by Arcadia on December 29, 2012

Now that the holidays are upon us, everyone is getting dressed up in their finest to attend a slew of festivities, for men that usually means donning a tie of some sort.  Here’s the best tutorial I’ve found that gives a clear lesson on how to tie a bow tie.

We ladies may not wear a bow tie as often as men (I have been known, but it’s good to know in case you ever need to tie one on a model, mannequin, or bust-form.

Happy Holidays!

Posted in Fashion 49, Fashion 54A, Fashion Styling by Arcadia on December 28, 2012

I hope you all had a wonderful Christmas (if you celebrate that holiday) and here’s to a fantastic new year!

It’s been an amazing year for me and I can’t express how grateful I am to all of you, especially my students.  I have never cried in front of a class but this past semester my fashion styling students brought me to tears.  Your kind words were too much for my little heart to bear ♥!

This class was such a hit, the department chair has asked me to teach it again in the spring (it is usually only offered once a year), and it is already filling up fast.  I’m allowed to take 59 students and last time I checked I was already at 52 (FASH 54A – Beginning Fashion Styling).

I will also be teaching visual merchandising again this spring.  This class is also filling up fast, with a class cap at 59, my current enrollment is 47 (FASH 49 – Visual Merchandising).  If you are new to this blog, these classes are offered in the Fashion Department at City College of San Francisco, as part of the Fashion Merchandising degree of Fashion Styling certificate.

I know I don’t post as often as I should around here, work does take a huge amount of my time…I do post on my tumblr daily.  It’s called the Fashion Teacher.  I’m fairly new to tumblr and had no idea I would become so addicted to it, even more so than my Pinterest.  I guess it makes sense, we are after all very visual people and tumblr allows us to express that quite easily.

Wishing you the VERY BEST in 2013!

A mannequin Christmas tree!

JCrew installed at Lane Crawford

Posted in Fashion 49, Inspiration, Retail News, Store Design by Arcadia on October 29, 2012

I recently started a Tumblr blog- nothing fancy, just a place to post random images I like (as if pinterest wasn’t enough!).  It’s called The Fashion Teacher  – Tumblr makes you sign up for an account when you want to follow others – hence why I have one.  I follow a bunch of fashion blogs on various sites, and can spend the greater part of a morning browsing through all of them.  JCrew is one of the sites I follow, which is how I came across this cool story on the displays they did for their new store within the Lane Crawford Department store in Beijing and Hong Kong:

To celebrate our opening in Hong Kong and Beijing at specialty store Lane Crawford,
our store design team whipped up these whimsical illustrations that depict a J.Crew-themed
skyline inspired by our Manhattan flagships.

—APPLIED ARTS—

For the visual displays that appear inside specialty shop Lane Crawford, our head of creative services, Ruth, was inspired by a toile-style wallpaper she’d first seen inside the historic building at 50 Hudson Street (now the J.Crew Ludlow Shop) in New York’s Tribeca neighborhood. From there, the design team riffed on the idea and decided to create a life-size cityscape inspired by J.Crew flagships throughout Manhattan to serve as a fanciful backdrop for the clothing on display.

 

—DIFFERENT STROKES—

The store design team, which includes Brandon and his assistant, Ellie, created the initial miniature renderings (which remind us of the dioramas we created in grade school) using reference images of the storefronts and architectural blueprints. Brandon and Ellie then turned their workspace into an artist’s studio, spending several weeks filling in the illustrations—which were anywhere from 6 to 9½ feet tall—by hand, using watercolor paint.

 

—FLORA AND FAUNA—

As part of the display, Ellie collaborated with artist Rebekah Maysles to create spot illustrations of various plants and animals one may encounter in Manhattan, including mice. (“But cute ones!” Ellie insisted.)

 

—PICTURE-PERFECT—

Ruth, Brandon and Ellie traveled to Hong Kong in advance of the opening of J.Crew at Lane Crawford to install the larger-than-life displays, which were shipped over in gigantic crates, to outfit the 2,700-square-foot retail space. The team worked through the night to ensure the display was properly placed to create a playful cityscape effect reminiscent of the Manhattan skyline. 

(all images and text via jcrew.tumblr.com)

Group Projects: Pop Culture

Posted in Class Group Projects, Discuss This Display by Arcadia on June 18, 2012

One of my students recently told me I didn’t show the last of the group projects.  I didn’t forget.  I’ve just been super busy.  I really don’t understand how some people find the time to blog all day and hold down a full-time job, and try to have some semblance of a personal life.  How do they do it :)?

So here you go, sorry for the delay, I’ve been out-of-town a lot and working at my construction program.  We are running a summer session for the first time and since I manage the entire program, I had to start as soon as the spring semester ended with no break.

Group 1: Yayoi Kusama (cubes)

This is truly museum quality work, and the use of the balloon was clever!

Group 2: Breast Cancer Awareness (window)

Very shocking in a good way.  It really grabbed your attention when you went by.  The work could have been neater, but I loved the concept.

Group 3: ComicCon (table) display

This was such a fun table.  Group 3 really saved their best for last (ignore the wall display in the background, they were trying to re-do the wall display they didn’t finish the first time around).  Who said girls don’t like comic books!

Group 4: Vogue (shelf unit)

Not sure where I see this displays, a fancy news stand perhaps?  Nicely done, needed better signage, and someone mentioned more colors.  A beautiful bouquet of flowers would be a good way to introduce more color.

Group 5: OPI nail polish (other cubes)

Great work!

Group 6: Hello Kitty apple cart (wall)

Beautiful apple trees, but the overall display looks unfinished.  I wish it took up the whole wall, at least the whole width, and the wheels on the “cart” has the spokes.

 

The last of the class projects!  It has been a truly wonderful semester, I get so much joy out of teaching this class and doing displays, I really can’t think of anything else I’d rather be doing than designing and building!

My new class in the fall: FASH 54A-Beginning Fashion Styling

 

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