I Do Windows

JCrew installed at Lane Crawford

Posted in Fashion 49, Inspiration, Retail News, Store Design by Arcadia on October 29, 2012

I recently started a Tumblr blog- nothing fancy, just a place to post random images I like (as if pinterest wasn’t enough!).  It’s called The Fashion Teacher  – Tumblr makes you sign up for an account when you want to follow others – hence why I have one.  I follow a bunch of fashion blogs on various sites, and can spend the greater part of a morning browsing through all of them.  JCrew is one of the sites I follow, which is how I came across this cool story on the displays they did for their new store within the Lane Crawford Department store in Beijing and Hong Kong:

To celebrate our opening in Hong Kong and Beijing at specialty store Lane Crawford,
our store design team whipped up these whimsical illustrations that depict a J.Crew-themed
skyline inspired by our Manhattan flagships.

—APPLIED ARTS—

For the visual displays that appear inside specialty shop Lane Crawford, our head of creative services, Ruth, was inspired by a toile-style wallpaper she’d first seen inside the historic building at 50 Hudson Street (now the J.Crew Ludlow Shop) in New York’s Tribeca neighborhood. From there, the design team riffed on the idea and decided to create a life-size cityscape inspired by J.Crew flagships throughout Manhattan to serve as a fanciful backdrop for the clothing on display.

 

—DIFFERENT STROKES—

The store design team, which includes Brandon and his assistant, Ellie, created the initial miniature renderings (which remind us of the dioramas we created in grade school) using reference images of the storefronts and architectural blueprints. Brandon and Ellie then turned their workspace into an artist’s studio, spending several weeks filling in the illustrations—which were anywhere from 6 to 9½ feet tall—by hand, using watercolor paint.

 

—FLORA AND FAUNA—

As part of the display, Ellie collaborated with artist Rebekah Maysles to create spot illustrations of various plants and animals one may encounter in Manhattan, including mice. (“But cute ones!” Ellie insisted.)

 

—PICTURE-PERFECT—

Ruth, Brandon and Ellie traveled to Hong Kong in advance of the opening of J.Crew at Lane Crawford to install the larger-than-life displays, which were shipped over in gigantic crates, to outfit the 2,700-square-foot retail space. The team worked through the night to ensure the display was properly placed to create a playful cityscape effect reminiscent of the Manhattan skyline. 

(all images and text via jcrew.tumblr.com)

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