I Do Windows

Help a reader out!

Posted in Inspiration, Learn from the Pros by Arcadia on May 22, 2012

Dear readers, below is a question sent to me from a fellow visual merchandiser, with a tricky situation.  I decided to post it here while I ponder my own response.  Please post your comments or advice on how a fellow reader can solve her dilemma.  Thanks!

Hi Arcadia,

I have recently moved to the southern hemisphere AND very recently landed my first VM role having previously been a buyer for a department store chain in London. I have been reading your blog for the last few weeks and have found it really useful in helping to prepare me for my new role.

One thing that’s been on my mind since starting my new career (and new life) in New Zealand is Christmas! It’s in the middle of Summer here and I just can’t think how to portray strong Christmas windows and in store display when everything that I would normally connect with Christmas (snow flakes and icicles, cosying up by roaring log fires, wrapping up warm in coats and gloves and scarves) won’t be relevant here. Do you have any tips or suggestions on pulling together strong themes and display for Christmas in a hot climate?

Many thanks
Emily

 

I will say  – the first thing that comes to mind is does it have to be a “wintry” Christmas?  Why not do “fun in the sun” as a Christmas theme.  I know many folks who travel to the islands, mainly Hawaii during Christmas, trying to escape the cold.  I need to think about this some more, but I and Emily would love to hear your suggestions.

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