I Do Windows

Store Study: Industry Denim

Posted in Store Study Assignment by Arcadia on February 2, 2012

A store analysis by Cynthia T.


What does the store design tell you about the retailer?

This is a large store, with two floors.  The design is casual and contemporary and the primary material is wood.

The first thing I noticed when I walked in the store was that they carry a lot of Denim, so my impression about the retailer was: selling casual clothing.

Describe the store’s target customer.

Because the clothes are definitely casual and rather expensive; I think the target customers are men and women in the following age group: late 20’s to early 40’s.

Is the merchandise displayed in an accessible manner for the customer?

Yes, the merchandise is displayed in a very accessible manner –  either hanging from racks or folded over tables – within an easy height (nothing is hanging way up high in the ceiling).

Is it stocked-piled or minimalist?

Everything is piled, and every space is filled with something, so it looks highly stocked.

Do the fixtures suit the store’s environment?

They do fit.  The large windows and high ceilings give the store a loft-apartment feeling, and the type of furniture they chose to fill out the space makes it look cozy and casual.

Is the ambiance fitting for the store’s image?

Yes, the ambiance fits the store’s image.  The music, the lights, and the vintage decorations are in sync with the casual, funky San Francisco style.

Does the lighting highlight the merchandise?

Yes, the lighting highlights the merchandise.  All areas are highly lit and no merchandise is left in the dark.

How is color used in the store?

The main color is oak wood, and the decoration is rather rustic looking with a warm palette. The warm tones make the store look neat and inviting.

Are the windows pleasing and drawing you into the store?

The windows look rather messy and condensed with merchandise.  I didn’t find them pleasing but they made me curious about what they carry in the store.

If you could make changes in the store what would they be?

I would put fun signs throughout the store to help customers identify what is men’s and what is women’s.


Thanks Cindy for a great assignment and photos!



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