I Do Windows

Michael Kors

Posted in Store Study Assignment by Arcadia on February 11, 2011

Now that the new semester has begun, and students have turned in a few assignments.  I will resume posting Store Studies on some of the stores they have visited.

Michael Kors by, Raina A.

What does the store design tell you about the retailer?

The store design tells me that the retailer is a well respected designer with a high price range.  The store is very organized, clean, and minimalistic, so that tells me the designer possesses those qualities.

Describe the store’s target customer?

The stores target customer is mainly women, young twenties to ageless.  The store is targeting a customer that is looking for quality in product and wants key pieces of clothing, not just daily wear.  There is a small amount of clothing in the store, it is mainly purses, so that tells me the retailer targets a large amount of women, and not just one particular size.

Is the merchandise displayed in an accessible manner for the customer?

The purses are spaced out by at least a foot and are displayed in an appealing manner with the straps on a metal hanger and the purse on the surface.  The clothing is hung in one opened door amount space.  The shoes are in a separate area with a foot spacing apart.  The accessories are at the front cash wrap.  All of the merchandise is accessible and easy to find.

Is it stocked-piled or minimalist?

The stores carries a large array of merchandise and a small amount of sale items.  The store is minimalist.  There is one merchandise per style displayed and when purchasing the product they will bring out a new one from the stock.

Do the fixtures suit the store’s environment?

The fixtures are very bright and clean white.  The fixtures suit the environment very well, showcasing every inch of the store.

Is the ambience fitting for the store’s image?

The ambience fits the store’s image in a quaint glamorous way.  The ambience is a selling environment that also says the merchandise is straight from the runway.

Does the lighting highlight the merchandise?

The lighting is perfect for photo shoots and therefore showcases the quality, luxurious colors, and usability of the merchandise.  The lighting is very bright but had dimmed areas in places.

How is color used in the store?

The color that is mainly used in the store is white.  From the outside of the store passing by, you can see that the inside is very pearl white and bright from the lighting.  It is a beautiful choice, because then the color showcases the bright colors of the merchandise and the gorgeous  textures of the merchandise.

Are the windows pleasing and drawing you into the store?

The window displays of the store are similar to the inside of the store.  The display shows some purses in the same way they are set up in the store, basically letting the merchandise talk for itself.  The windows are very pleasing, but the store front looking inside is the main attraction.

If you could make changes in the store what would they be?

If I could make changes in the store I would space out the clothing, possibly featuring a few pieces.  The crammed clothing makes it unappealing to gravitate towards even though it is pleasing to see a minimal amount of clothing.  I would also feature a small written display, as in museums, of the stitching, fabric, color, etc…details of the merchandise to inform a customer on what they are buying or looking at.

Thanks Raina for your informative reporting!

The Archive

Posted in Store Study Assignment by Arcadia on April 7, 2010

Another great student store study:


The Archive (San Francisco)

By Shannon L.

What does the store design tell you about the retailer?

Most exciting and cutting edge boutique for men.  Straight from the runways of Paris and Milan, and the ateliers of Tokyo.  The Archive was always sort of a golden oasis; a shining exemplar of discretion and simplicity in a city so consumed by consumerism that good stores are often left on the wayside in favor of something bigger, something brighter, and something of much more marginal quality.

Describe the store’s target customer?

Definitely a must for fashionable guys with an edge!  If you want to look good without looking like everybody else then this is the store for you.

Is the merchandise displayed in an accessible manner for the customer?

I felt compelled to write a study since their recent buys have been absolutely stellar: the first pieces from Rick Owens, Label Under Construction, Devoa, Nice Collective and N. Hollywood have just arrived.  If you’re in the market for a suit, I would heartily recommend trying on the N. Hollywood tropical-weight wool, two button suit.  The incredible eye for detail that these guys have shows in that selection alone.  The buyers have refined taste and it shows.  Europe, Japan, and the US are well represented.

Is it stock piled or more minimalist?

Stocked

Do the fixtures suit the store environment?

Superior fit, quality fabrics, artisan workmanship, keen style, personalized service, pleasant shopping experience.

How is color used in the store?

The color palette is very SF (San Francisco), that is the colors are muted and are usually dark (or white).  The styles reflect an urban lifestyle and fall more to the classic than the trendy.  Coats are beautiful.  Jeans are unique.  The shoe selection is small but well-chosen and the jewelry is fun/cool.

Are the windows pleasing and drawing you into the store?

See photo

If you could make changes in the store what would they be?

The Archive can treat you, try engaging them in a genuine conversation about clothing, how things fit, how things are fabricated, who makes them, what fabrics are used, where are they sourced?  Unlike pushy sales people at other stores, they actually know and love every single one of their products and are more concerned with you getting what you want than them getting a sale.

Men of San Francisco, I beg you to come and to tap into your true fashion potential.


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Store Study Assignment

Posted in Fashion 49, Store Study Assignment by Arcadia on February 13, 2010

The Store Study Assignment is meant to get you out there looking and paying attention to the world of display.  Take this opportunity to see what others are doing in our line of work.  What looks good and what doesn’t?  Don’t just visit the beautiful high-end stores, take a look at some of the really bad junky stores, it is at these stores where you can really put into practice what you have learned.  Ask yourself if you could change anything in that store what would it be?

The aim of this assignment is to begin to train your eye in store design and to look for visual elements that are both good and bad in a variety of situations.  This assignment is to be turned in the following week for each class, with the exception of Spring Break.  You may choose any establishment you want, but please mix it up.  Don’t keep going to clothing stores, visit grocery stores, hardware, restaurants, trade shows, pharmacies, etc…..LOOK AT EVERYTHING!

The Questions are all reflective of what we have gone over in class lectures, now is your time to apply it to the real world:

What does the store design tell you about the retailer?

Describe the store’s target customer?

Is the merchandise displayed in an accessible manner for the customer?

Is it stock piled or minimalist?

Is the ambience fitting for the store’s image?

Does the lighting highlight the merchandise?

How is color used in the store?

Are the windows pleasing and drawing you into the store?

If you could make changes in the store what would they be?

You do not have to write a book, but I am looking for more than a one sentence explanation!  If you are absent please feel free to email me your assignment.  And have FUN, this is not meant to be a chore!

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