I Do Windows

Polyvore – The virtual moodboard

Posted in Inspiration by Arcadia on June 5, 2011

The beginning of each semester I like to give my students a survey to fill out.  This gives me a chance to ascertain what they hope to get out of the class, as well as explain some of my goals.  I also try to make it an open discussion, so students can begin to share their experiences and ideas around visual merchandising.

As we were discussing ideas for inspiration, the website Polyvore came up.  One student raised their hand and asked what was it?  I in-turn then asked, who else had not heard of Polyvore?  I was kind of shocked to find out about half the class (I had 45 students) had NOT heard of this fun and useful site!

In a nutshell I would explain Polyvore as an online site where you can create your own moodboard virtually.  You cut and paste images you find from the web and create your “sets” as they call them.  You’re only limited by your own creativity.  Here are some sets I liked:

peace&loveee♥

peace&loveee♥ by briellebr0♥ ⚓ ☀ featuring flower jewelry

Olivia Palermo

Olivia Palermo by virna! (B-day june10) featuring silk tops

I rock red

I rock red by ♥Lente♥ featuring string bracelets

I suggest logging on and playing round, but be warned – it can be addicting!

What is good display?

Posted in Book Reviews by Arcadia on April 11, 2011

[Editor’s Note:  I’ll be gone for two days at a work conference, so posting will be light this week.  I am excited to get up the next set of group project photos once I return.  In the meantime I ask you what is good display?  The Godfather of display Martin M. Pegler answers this in one of his MANY books:]

“A good display is the result of Planning, Coordination, & Co-operation!

A display person must know, in advance, when a particular display will be installed, where it will be installed, and what will be shown and promoted. He or she needs some sort of a schedule (which can be altered if need be) or, at least, a master plan.

The execution of a good display comes from knowing in advance what trends, what colors, and what type of merchandise are scheduled for future display so that some though and preparation can be made for the eventual visual presentation of that new merchandise. It also requires a close working relationship with the retailer, buyer or merchandiser, marketing people, and display manufactures and vendors.

Good displays come from the display persons knowledge of what is available and where, what is in stock or in the warehouse, and what can be borrowed or “begged” from neighbors or institutions in the community. It requires an awareness of what is going on in the community, in the city, in the country, and in the world, and then being able to draw on that awareness to create attention-getting image-building, and merchandise-selling displays.

The display calendar is a well-thought-out schedule that keeps displays and merchandise moving freely in and out of windows and on and off ledges. A change of windows can be set for every 10 days to 2 weeks, but should never be longer than one month.”

Source: Visual Merchandising & Display Fourth Edition (Updated Edition)

Christmas at Chanel, 2010 – image via Moodboard

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