I Do Windows

Visual Merchandising contest with students and ALU!

Posted in Discuss This Display, Inspiration, Nonpareil Windows by Arcadia on March 16, 2011

A selection of students from JAK Akademie for Fashion Design in Hamburg, are in a visual merchandising contest.  Students were asked to create 10 different window displays based on a theme they are given for that day.  They are working with merchandising fixtures provided by ALU.

ALU is an international company which manufactures retail fixtures like the Autopole, the Oyster, and the Ribbon (such creative names); plus a whole lot more!

 

What’s an Autopole? I remember back in 1992, when I was doing visuals for Macy’s, my boss came to me and said we are now going to be using these poles throughout the store for merchandise, as well as signage.  Autopoles are based on what photographers use.  An Autopole is an extremely lightweight vertical expansion system.  It only takes one person to assemble it!  It can offer you a 360° display range thanks to the “super clamps” or “Autopole Adapters” you can use.  I really loved how easy and accessible the Autopole made everything!

[Caution: I do not recommend the Autopole for pole dancing!]

 

 

 

 

The themes the students were given were:

  • Service
  • Denim Apparel
  • Cosmetics
  • Apparel
  • Electronics

Here are a few photos of the student’s window displays:

Give and Take

Shaped Stiff Jeans

Faces

Against Gravity

Cable Tangled, Cable Plants


How do you think they did?  You can click here to see the students actually working on their displays.

You can go online and vote for your favorite.  You have until March 31st:   http://www.facebook.com/ALUItaly

The winner will be awarded an internship with ALU.  I personally like Cable Tangled, Cable Plants.

Good luck to all!


Thank you Giulia C. for sending this in and for the images.

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