I Do Windows

The History of Visual Merchandising – cont’d

Posted in Fashion 49, History of Visual Merchandising by Arcadia on February 14, 2010

The role of the visual merchandiser is an ever-changing one.  Just as brands exist within a store, the stores themselves have become brands.  You don’t expect to see the same merchandise at JC Penney as you would at Barneys?  This is important for the visual merchandiser because you are given the task of communicating the store’s image through your displays.

And this is becoming harder for us to do.  Why?  Because we are being faced with unprecedented competition, retailers didn’t have years ago.  Brick and mortar retailers are facing one of the biggest challenges to traditional shopping.  Any idea on what that is?

Click here for the answer

Here’s a clue of what it looks like:

Retailers are under a lot of pressure to attract and keep customers coming into their stores when shopping from home has become so convenient and price competitive.  Visual merchandisers are key in attracting and keeping a customer’s attention.

Luckily shopping is a social activity and many people do like to go out just to see what’s new!  I for one am one of those persons, and I know many others are too.

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