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Visual Merchandisers v. Fashion Merchandisers

Posted in Fashion 49 by Arcadia on February 12, 2010

I would like to take this moment to clear something up for you students.  Visual Merchandising is often confused with Fashion Merchandising, and thought to be interchangeable – to the educated, they are not!

Fashion Merchandisers: are the buyers and fashion directors of stores who basically decide what merchandise the store will carry, what sales to promote, and they track/analyze trends.  They have a budget and sale goals that must be met.

Visual Merchandisers:  do work with the Fashion Merchandise team to decide the look of the store, and what marketing strategies the FM may want to incorporate.  It is their job to make that poufy, gold, taffeta dress a buyer purchased look stunning on the mannequin!

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