I Do Windows

Group Projects – Fashion Designer Week

Posted in Class Group Projects, Discuss This Display by Arcadia on May 31, 2011

I’m finally able to get the photos up from Fashion Designer week for group projects.  Each group was allowed to choose any fashion designer they wished as inspiration for their display.  Here’s how they did:

Group 1 – Burberry (window)

(I apologize for the flash, I’m not really the best photog!)  This window was a class favorite

Group 2 – Colleen Atwood (table)

This group chose Colleen Atwood as their designer of choice. If you don’t know, she is a costume designer, most notably for the Alice in Wonderland movie, as well as others, in which the students noted with place cards on the table.

Group 3 – Chanel (shelving)

This was executed so well – the photo doesn’t do it justice!

Group 4 – Chanel (wall)

Another homage to the Grand Dame, that was well done!

Group 5  – Betsey Johnson (cube)

A Betsey Johnson look for the girl-on-the-go!

My favorite for this week was the wall display – considering they made all the props themselves, they did a superb job!

 

How do you think my students did?

What is good display?

Posted in Book Reviews by Arcadia on April 11, 2011

[Editor’s Note:  I’ll be gone for two days at a work conference, so posting will be light this week.  I am excited to get up the next set of group project photos once I return.  In the meantime I ask you what is good display?  The Godfather of display Martin M. Pegler answers this in one of his MANY books:]

“A good display is the result of Planning, Coordination, & Co-operation!

A display person must know, in advance, when a particular display will be installed, where it will be installed, and what will be shown and promoted. He or she needs some sort of a schedule (which can be altered if need be) or, at least, a master plan.

The execution of a good display comes from knowing in advance what trends, what colors, and what type of merchandise are scheduled for future display so that some though and preparation can be made for the eventual visual presentation of that new merchandise. It also requires a close working relationship with the retailer, buyer or merchandiser, marketing people, and display manufactures and vendors.

Good displays come from the display persons knowledge of what is available and where, what is in stock or in the warehouse, and what can be borrowed or “begged” from neighbors or institutions in the community. It requires an awareness of what is going on in the community, in the city, in the country, and in the world, and then being able to draw on that awareness to create attention-getting image-building, and merchandise-selling displays.

The display calendar is a well-thought-out schedule that keeps displays and merchandise moving freely in and out of windows and on and off ledges. A change of windows can be set for every 10 days to 2 weeks, but should never be longer than one month.”

Source: Visual Merchandising & Display Fourth Edition (Updated Edition)

Christmas at Chanel, 2010 – image via Moodboard

The Fall Trends 2010

Posted in Fashion Styling by Arcadia on August 30, 2010

Fall is here, I’m not talking the season, as in outside weather, I’m speaking in terms of fashion.  So to repeat fall is here, evident by all the lookbooks, and magazines that have been crowding my mailbox of late.

These books are our bibles and a very useful tool as we get an idea of what the fashion merchandisers have been viewing at all the shows.  Remember students it’s our job to take what the buyers give us and make it look spectacular.  You may not be a “trendy” person, per se, but it is your job to follow and interpret the trends for the consumer, regardless if you like them or not!

Truth be told most of us aren’t “trendy” and to be called that would probably offend, we’re more of the mavericks, yet we follow trends when called upon.  Last S/S season Lagerfeld sent all his models down the runways in clogs, all the magazines featuring Chanel editorials also used clogs.  So the smart visual trimmer would’ve styled his/her mannequin in clogs if they were doing a Chanel display and not cowboy boots!  Yet get what I’m saying?

This is not to crush your own ideas or prevent you from putting your spin on things, just making sure you don’t incur the wrath of a fashion buyer who doesn’t see their stuff prominently displayed!

What I’m seeing as the fall trends:

  • faux fur
  • the color camel, and all of its variations: taupe, toffee, beige
  • the 50s, and anything ladylike: structured bags, kitten heels
  • black is back, and red too
  • loafers are being worn again: high heels and low
  • pant suits
  • knits: sweaters and skirts
  • I’m seeing that olive military coat everywhere and splashes of leopard print accessories

Here are a few looks from the A/W runways of Milan and Paris.

(images via: Tais-toi, sois beau, translated it means “shut up, look pretty”)

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