I Do Windows

FASH 54A – Beginning Fashion Styling

Posted in Fashion 54A by Arcadia on June 18, 2012

I have some exciting news to share!  Part of the reason I’ve been M.I.A. from here is because I’ve been given a new assignment (on top of everything else – not that I’m complaining, I LOVE  to work).  This fall I will be taking over the fashion styling program here at CCSF.  I will start with FASH 54A – Beginning Fashion Styling in the fall and then FASH 54B – Advance Fashion Styling in the spring.  Yes, I will still be teaching visual merchandising.

Styling for editorials or ad campaigns is very similar to dressing a window, and I always say, if you can dress a mannequin you can dress a model!  Many of the same skills you use in visuals are transferable to photo styling.  You still have to pay attention to lighting, props, and the merchandise.  One major difference I see between the two jobs is the amount of people involved.

Visuals are done by very small crews, even large department stores might only have five people on staff.  Each person in charge of a department or floor.  That trimmer does everything, and you grab help as you need it.  Photo styling has a small army involved!  The photographer, the creative director/editor, make-up artists, hair stylists, the models, the client, not to mention all the assistants, and you the stylist. It’s exciting but hectic.

I use to freelance as a stylist whenever my agent could get me work.  I found it more challenging than display work, but it paid better and there’s always good food on the set (lol)!

I’m currently nose deep in writing curriculum and reviewing textbooks on the subject (who knew there were texts on being a stylist!!)    This isn’t going to be a class strictly on how to style a shoot, but on how to be a successful stylist.  What are the tools and information you need for your portfolio and stylist kit, what goes into a contract, working with the other professionals, sourcing props, etc.  This class is suppose to focus on fashion, but I also hope to touch on set styling (hey that’s visuals 101!) and prop styling.

Instead of starting another blog for that class, I’ve decided to post on here.  I think both fields can learn from each other, besides visual merchandisers “style” all day every day, in fact some of the books I’ve looked at touch on visual merchandising as an alternative career for this skill set.

[This book hasn’t been released yet, but I’m lucky enough to be getting an advance copy and it will definitely be required reading.  Look for it in the spring of 2013.]


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