I Do Windows

Group Projects: Food

Posted in Class Group Projects, Discuss This Display, Fashion 49 by Arcadia on April 20, 2012

Here are the photos from last week’s displays.  The theme was food.  I’m finding the displays are getting better and better each week, as the students are refining their skills and taking more chances.  The comments in class, as they critique each other’s work, is also in line with what I’m thinking.  This is a testament to their growth as visual merchandisers and how their eyes are now trained to pick up on slight details that used to be overlooked.  My hat is off to all of you!

Group 1 – Shelving Unit

Looks yummy group 1! – I thought they did a great job with this one.  I could see this as a free-standing display in a bakery or even in a window.  The background matched the sprinkles on the cupcakes, and the coloring of the cupcake prop is not too overpowering, which makes it a perfect complement for the merchandise.  They even added under-cabinet lighting.  Great job and thanks for sharing all the treats at the end of class :)!!!

Group 2 – Cubes

Group 2 chose candy as their product to feature.  This project was good in theory but did not deliver in execution.

This cube is suppose to be cotton candy.  The pieces of cotton candy on the bottom of the cube didn’t work, as the sugar began to crystallize.  There is too much negative space within the cube.  I wish the tree branches had been painted a color, and instead of cotton candy, they could have used cotton batting, or stretched out cotton balls.  Learning to improvise, or creating what you want out of something else is the name of our game!  Plus the cotton will last longer than the cotton candy.

The candy mosaic on the bottom of this cube turned out nice.  They used mint flavored dental floss to hang the candy (kinda’ ironic)!  Again, I wish they had painted the branch, although, the unpainted branches was their intent, as they were inspired from another display that used branches.

I like the last cube showing the jawbreakers and gummy bears.  Now, if only they didn’t add any branches to this cube, it would’ve have been perfect.  Their reasoning was, the other cubes had the branches; they wanted to be consistent and have a cohesive look.  Do you agree?

Group 3 – Wall

Unfortunately group 3 did not finish their display in the allotted time.  It’s a shame because they had a cute idea, and from what I saw on their design plan, this would have been a great wall display!

Group 4 – Cubes

I loved this look!  I wish our cube stands where in better condition, or better yet, they had placed the cubes on tables.  The old stands take away from their work.

They almost went overboard on this project, by placing cupcakes on top of the cube!  Glad they scaled back.

The “Heaven and Hell” theme comes across clearly in the overall display.

Group 5-Window

This display is a great example of when the store display follows along with the marketing campaign.  Every week we receive newspaper fliers in the mail advertising a store’s sales, holidays, hot ticket items, etc….this display would go along perfectly with that.  The slogan they choose “on the go” with quick and easy food products, for when you are “on the go”, would go perfectly with an advertising campaign along these same lines.  [VONS is a large grocery store chain in Southern California.  They are the equivalent to the Safeway chain we have here in Northern California]

Group 6 – Table

Group 6 never disappoints!  They do clean, professional looking work every time.  What can I say, the display speaks for itself.  I like that they added lots of different heights to the table.  Very important and visually interesting, as it keeps it from looking flat.

As I mentioned in class, the projects are getting better and better each week.  I’m finding less to criticize and more to praise.  Keep up the great work and I can’t wait to see what you do next week with our theme of FASHION DESIGNER!

2 Responses

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  1. dkzody said, on April 29, 2012 at 8:07 am

    Cubes seem to be very difficult to carry off in a sophisticated way. I think that must take lots of practice. One of my former students is now working in display for Forever 21; I’ll have to ask her about cubes in the displays she does.

  2. Alex said, on May 11, 2012 at 2:25 pm

    Wow! Group 6 did a great job. Theirs is the only one that I couldn’t tell was student work when I first saw it. Very interesting. Good use of space, height, color and texture. Draws in the eye.


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