Color Blocking

Posted in Color by Arcadia on June 5, 2011

Looking through Kelly’s blog got me thinking a lot about color. One of the quickest ways to draw a customer’s eye to your work or into the store is through the use of color. It’s a known fact that we as humans are attracted to color! This is a skill I tell my students to take seriously. Most art schools devote entire classes to just color alone, because the subject is too vast to cover in a day’s lesson plan, but yet the only way to really acquire the skill of being able to coordinate colors is by doing it. In my opinion this is a skill you never master, you are continually learning and exploring the various uses of playing with colors.

There are a few standards we follow in merchandising, such as we hang clothes from light to dark, we put complimentary colors together, or we’ll stick with one color for a monochromatic look, but for the most part color rules are being broken when designing a display. I can not encourage you enough to study up on this topic, not only in books, but by observing the world around you!