I Do Windows

Color Blocking

Posted in Color by Arcadia on June 5, 2011

Looking through Kelly’s blog got me thinking a lot about color.  One of the quickest ways to draw a customer’s eye to your work or into the store is through the use of color.  It’s a known fact that we as humans are attracted to color!  This is a skill I tell my students to take seriously.  Most art schools devote entire classes to just color alone, because the subject is too vast to cover in a day’s lesson plan, but yet the only way to really acquire the skill of being able to coordinate colors is by doing it.  In my opinion this is a skill you never master, you are continually learning and exploring the various uses of playing with colors.

There are a few standards we follow in merchandising, such as we hang clothes from light to dark, we put complimentary colors together, or we’ll stick with one color for a monochromatic look, but for the most part color rules are being broken when designing a display.  I can not encourage you enough to study up on this topic, not only in books, but by observing the world around you!

(image via: latest fashion trends)

(image via: We ♥ it)

(image via: Mixed Plate)

(image via: National Geographic)

(I’ve had this image in my computer for some time, I forgot where I found it)


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