I Do Windows

Visual Merchandising contest with students and ALU!

Posted in Discuss This Display, Inspiration, Nonpareil Windows by Arcadia on March 16, 2011

A selection of students from JAK Akademie for Fashion Design in Hamburg, are in a visual merchandising contest.  Students were asked to create 10 different window displays based on a theme they are given for that day.  They are working with merchandising fixtures provided by ALU.

ALU is an international company which manufactures retail fixtures like the Autopole, the Oyster, and the Ribbon (such creative names); plus a whole lot more!

 

What’s an Autopole? I remember back in 1992, when I was doing visuals for Macy’s, my boss came to me and said we are now going to be using these poles throughout the store for merchandise, as well as signage.  Autopoles are based on what photographers use.  An Autopole is an extremely lightweight vertical expansion system.  It only takes one person to assemble it!  It can offer you a 360° display range thanks to the “super clamps” or “Autopole Adapters” you can use.  I really loved how easy and accessible the Autopole made everything!

[Caution: I do not recommend the Autopole for pole dancing!]

 

 

 

 

The themes the students were given were:

  • Service
  • Denim Apparel
  • Cosmetics
  • Apparel
  • Electronics

Here are a few photos of the student’s window displays:

Give and Take

Shaped Stiff Jeans

Faces

Against Gravity

Cable Tangled, Cable Plants


How do you think they did?  You can click here to see the students actually working on their displays.

You can go online and vote for your favorite.  You have until March 31st:   http://www.facebook.com/ALUItaly

The winner will be awarded an internship with ALU.  I personally like Cable Tangled, Cable Plants.

Good luck to all!


Thank you Giulia C. for sending this in and for the images.

One Response

Subscribe to comments with RSS.

  1. […] https://idowindows.wordpress.com/2011/03/16/visual-merchandising-contest-with-students-and-alu/ You might also like:Hugo Boss Store, New York Matteo Thun illuminates a new concept for Hugo Boss in New York City.Colour-Block Brights, London Bright, block colour is a major fashion trend this summer. Retailers are uti…The Dwelling Lab by BMW and Kvadrat Together with Giulio Ridolfi the Milan based designer Patricia Urquiola was …Barney’s Window Display by Dennis McNett Brooklyn artist Dennis McNett will have his brilliant installations displaye… […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: