I Do Windows

The Westfield Mall field trip

Posted in Fashion 49, Mall Field Trip Assignment by Arcadia on February 24, 2011

This Saturday class will be “held” in the mall right next door to us, I can’t think of a better way to actually see what you learn in class!

You have 10 questions to answer.  This typed assignment is due next week in class, NO EXCEPTIONS! I will not be accepting late submissions.  There will be no Store Study Assignment due this week.  If you are absent from class you must find a way to complete the assignment on your own.

Westfield Mall Field Trip:

  1. Choose one window that you believe to be the most effective.  Explain in detail why?
  2. Choose one windows that you believe to be the least effective.  Explain in detail why?
  3. Name one store that had wall fixtures and give a description.
  4. Name a store that featured each of these merchandising techniques (give a description): Color Blocking, Horizontal Merchandising, Product Merchandising
  5. Name a store that uses vendor fixtures, please describe.
  6. Name a store that uses POP displays, please describe.
  7. Name a store that features a “trend area”, please describe.
  8. Name a store that uses printed graphics, please describe.
  9. Name a store that creates ambience with music or scent.
  10. Choose one store that YOU feel embodies all the principles of visual merchandising (e.g. store design, ambience, good layout, exciting displays, good lighting, clear signage, appropriate fixtures, neat and clean).

Tagged with:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: