I Do Windows

Book Review: Silent Selling

Posted in Book Reviews by Arcadia on February 24, 2011

This past semester I’ve been supplementing my lesson plans with information from the textbook Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, by Judith Bell and Kate Ternus.  I do not make textbooks a requirement for the class because students have to spend money on their group projects, but I would like to highly recommend this book.

There is a lot of information in these 15 chapters:

  1. Creative Thinking:  “Getting out of the Box”
  2. What is Visual Merchandising?
  3. Core Design Strategies
  4. Layout and Fixtures for Fashion Apparel
  5. Fashion Apparel Wall Setups
  6. Fashion Apparel and Accessory Coordination
  7. Home Fashion Presentation
  8. Signing
  9. Lighting
  10. Grocery and Food Service Stores
  11. Nontraditional Retailing
  12. The Magic of the Display Window
  13. Mannequins and Mannequins Alternatives
  14. Building a Visual Merchandising Department
  15. Visual Merchandising Careers

This book teaches you everything about our industry as a whole, while others tend to focus only on “doing windows”.  If you are some interested in studying up on merchandising a store and not just making pretty displays, then as a teacher I recommend you get this textbook; and for the teachers I recommend you incorporate some of their lesson plans into your own curriculum.

Take your time going through it, as you can get overwhelmed with the amount of information they’ve put into it.  Happy reading!


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