I Do Windows

Topshop in Chicago

Posted in Retail News, Store Design by Arcadia on October 6, 2010

According to WWD, Topshop will be opening up next year in Chicago.  They plan to open up on Michigan Avenue next to Filene’s Basement.  Apparently the store will be about 30,000 square feet!  I guess eventually they will make their way out West.  Sir Philip Green is supposedly looking for sites in Las Vegas, Los Angeles, and San Francisco.

Although the luxury retailers don’t want to admit it, I truly believe the fast fashion stores: H and M, Forever 21, Topshop; are giving them a run for their money!  These single-department stores occupy as much space as multi-department stores, and they are growing in an economy where everyone else is downsizing.  They have found a formula that is working!

Simple store design, basic mannequins, easy merchandising layout, a splash of color for visual interest and you have a fast fashion store.  Change out the merchandise and anyone of these could easily be a Target or Costco!

(image via: luxury on crack)

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