I Do Windows

VMSD – Class Act

Posted in Store Design by Arcadia on February 19, 2010

Here’s an interesting article I found at VMSD (Visual Merchandising Store Design) by Paul Lechleiter of FRCH Design Worldwide and Brian Davies, Associate Professor of University of Cincinnati – College of Design and Architecture.  The article focuses on their partnership with the University of Cincinnati.  They taught a retail design course to the students in the Winter semester of 2009:

“We partnered with the University of Cincinnati to teach a retail design studio this past winter to design students in their fourth year of a five-year program. The design focus was on developing retail brand strategies and prototype retail environments. We wanted to pick our students’ brains while sharing our creative process in an effort to engage in a new level of unrestricted exploration and perspective.”

They discovered three things:

  1. It’s good to disagree
  2. Their retail experiences are their own
  3. More than just a store.

Click on the link above to read the complete article.  I’m glad to see working professionals educating the next generation by utilizing their talents, because they have so much to offer.

(image of FRCH via WSJ)

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