I Do Windows

Visual Display Is Needed Everywhere!

Posted in Fashion 49 by Arcadia on February 13, 2010

Students often think window dressing or visual merchandising is for clothing retailers only.  All stores need to display their merchandise.  Can you think of some other establishments where your skills could be put to use?

Here’s a clue for one idea:

But there are so many more…..in fact everywhere!  The skills you acquire doing visual display can be used for interior design, set design, even event planning.  Start looking around as you go about your daily errands and pay attention to the displays you see in the bookstore, grocery store, trade shows, big box retailers.  What looks good and what doesn’t?  The hardest part for me as a teacher is not teaching you about the principles of display:  balance, symmetry, color, etc…..it’s trying to teach someone how to have that “eye” for style and good taste.

Why is it that some people can throw together any outfit and still look good?  Why is it that some interior design work is a mish mash of found objects but still looks well-edited and really pulled together.  I’m sorry kids but having that “eye” is not something that can be taught, but you can train yourself to be able to pick up on what is aesthetically pleasing and what is not.

How you do this is? – by paying attention, everyday to what you see!  I understand beauty is subjective, but good taste is not!  I’ve seen lots of designs that don’t fit my aesthetic but were done really well.  This is why I give you that store study assignment to complete every week.  The only way to learn is by doing.

One Response

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  1. windowshopperstyle said, on May 16, 2010 at 1:54 pm

    Practice makes perfect! I have to agree!



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