I Do Windows

Store Study Assignment

Posted in Fashion 49, Store Study Assignment by Arcadia on February 13, 2010

The Store Study Assignment is meant to get you out there looking and paying attention to the world of display.  Take this opportunity to see what others are doing in our line of work.  What looks good and what doesn’t?  Don’t just visit the beautiful high-end stores, take a look at some of the really bad junky stores, it is at these stores where you can really put into practice what you have learned.  Ask yourself if you could change anything in that store what would it be?

The aim of this assignment is to begin to train your eye in store design and to look for visual elements that are both good and bad in a variety of situations.  This assignment is to be turned in the following week for each class, with the exception of Spring Break.  You may choose any establishment you want, but please mix it up.  Don’t keep going to clothing stores, visit grocery stores, hardware, restaurants, trade shows, pharmacies, etc…..LOOK AT EVERYTHING!

The Questions are all reflective of what we have gone over in class lectures, now is your time to apply it to the real world:

What does the store design tell you about the retailer?

Describe the store’s target customer?

Is the merchandise displayed in an accessible manner for the customer?

Is it stock piled or minimalist?

Is the ambience fitting for the store’s image?

Does the lighting highlight the merchandise?

How is color used in the store?

Are the windows pleasing and drawing you into the store?

If you could make changes in the store what would they be?

You do not have to write a book, but I am looking for more than a one sentence explanation!  If you are absent please feel free to email me your assignment.  And have FUN, this is not meant to be a chore!

4 Responses

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  1. Jonathan Baker said, on February 13, 2010 at 1:15 pm

    Great Information here for your students…!
    Kind Regards

    • Arcadia said, on February 13, 2010 at 1:30 pm

      Thanks! I just added your website to my blogroll. I’m always looking for other professionals to expose to my students!

  2. […] a store like no other Posted in Nonpareil Windows by Arcadia on February 19, 2010 I have given my students a Store Study assignment. They are to visit various establishments and answer questions based on the principles of visual […]

  3. […] those of you who have taken my class, you are familiar with the Store Study Assignment, so you know every week you visit a retailer and complete a series of questions.  This past […]

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