I Do Windows

Visual Merchandisers v. Fashion Merchandisers

Posted in Fashion 49 by Arcadia on February 12, 2010

I would like to take this moment to clear something up for you students.  Visual Merchandising is often confused with Fashion Merchandising, and thought to be interchangeable – to the educated, they are not!

Fashion Merchandisers: are the buyers and fashion directors of stores who basically decide what merchandise the store will carry, what sales to promote, and they track/analyze trends.  They have a budget and sale goals that must be met.

Visual Merchandisers:  do work with the Fashion Merchandise team to decide the look of the store, and what marketing strategies the FM may want to incorporate.  It is their job to make that poufy, gold, taffeta dress a buyer purchased look stunning on the mannequin!

One Response

Subscribe to comments with RSS.

  1. pradeep said, on November 27, 2010 at 5:01 am

    nice thought, super creative……………


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: