Looking through Kelly’s blog got me thinking a lot about color. One of the quickest ways to draw a customer’s eye to your work or into the store is through the use of color. It’s a known fact that we as humans are attracted to color! This is a skill I tell my students to take seriously. Most art schools devote entire classes to just color alone, because the subject is too vast to cover in a day’s lesson plan, but yet the only way to really acquire the skill of being able to coordinate colors is by doing it. In my opinion this is a skill you never master, you are continually learning and exploring the various uses of playing with colors.
There are a few standards we follow in merchandising, such as we hang clothes from light to dark, we put complimentary colors together, or we’ll stick with one color for a monochromatic look, but for the most part color rules are being broken when designing a display. I can not encourage you enough to study up on this topic, not only in books, but by observing the world around you!
(image via: latest fashion trends)
(image via: We ♥ it)
(image via: Mixed Plate)
(image via: National Geographic)
(I’ve had this image in my computer for some time, I forgot where I found it)
A handy booklet to have when thinking of what colors to incorporate into your displays this fall.
Color Theory is one of the hardest things for me to teach, because it’s a huge topic that can’t be completely covered in three hours. I tell my students I could hold a separate class just on color alone, in fact there are classes just for color! Paperleaf has a color theory poster you can print out for free.
This reference poster contains:
- The Basic Color Wheel
- Passive v. Active Colors
- Cool v. Warm Colors
- Subtractive v. Additive Color
- Color Types
- Color Relationships
- Meanings attached to colors
- Basic terms pertaining to color
There are various sizes of this poster you can print out. I would recommend it not only for my students but for any design professional.