Visual Merchandising by Tony Morgan (2nd Edition)
The textbook I use for this class is Visual Merchandising – Window and in-store displays for retail by Tony Morgan. I really like this book as it doesn’t read like the traditional textbook with too much technical jargon. It’s very informative and would make a great addition to the display person’s library whether they are a student or not.
I am happy to report the book has been updated and the second edition is out. Thank you very much to Laurence King Publishing for sending me a copy (one of the few perks of being a professor!).
This book will now become required reading in my class, before it was only on the suggested reading list, but I reference it so much and my students are in line to borrow my class copy, I’ve decided to make it mandatory. The cost is $40 (if you’re wondering) or about $26.00 on Amazon.
Tony teaches visual merchandising at the London College of Fashion and is the head of the visual merchandising department at the Fashion Retail Academy in London. Wow – a whole school devoted just to fashion retail!! I think that’s fantastic and wished one existed on this side of the Atlantic. Most of our fashion schools are devoted to design with a few classes in merchandising and marketing.